This is the real ISB interview experience of a candidate who has 4 years 6 months of work experience in a family business.
The ISB interview was conducted on November 13, 2016. In his/her opinion, the interview was mainly focused on the depth of knowledge in your field and approach in unstructured situations.
| Interview Date | 13th Nov, 2016 |
| Work Profile | Family Business/ 4 years Debt Restructuring Co / 6 months |
| Re-Applicant? | No |
| Interviewers’ Profile | P1 – Alum P2 – CFA |
| Your Opinion on the approach of the interviewers and their key focus | Interviewers know that students are going to be very well prepared for standard questions (why mba, why isb, etc). They want to see how you think/your approach in unstructured situations and the depth of your knowledge on your field area. |
Qn: You have to agree with me that the demonetization was done with good intent but poor execution. If you were Narendra Modi, what would you do differently?
A: Longer time to exchange notes, portable ATMs at rural sites, the instant opening of new bank a/c etc.
Follow-up Qn: So, if we demote you from PM Modi to SBI Branch manager, what would you tell your employees?
A: I spoke about giving a pep talk to employees about their late working hours and efforts as being a service to the nation.
Qn: Why MBA/Why ISB/Why now? (all 3 were asked together)
A: Gave the answer about the benefits of MBA/ benefits of ISB (diversity, peer group, 1-year program etc).
Follow-up Qn: Which other schools have you applied to this year?
A: None
Qn: How would you value an e-commerce company like Flipkart?
A: I gave him the EV/GMV metric to be used with comparable companies
Follow-up Qn: The founders of Flipkart/Snapdeal have publicly declared that they would not focus on GMV, so give us another approach.
A: Explained about brand perception, market share etc and how since these companies are not profitable and their valuations are a figure which varies widely backed with not so concrete data.
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Check this article – ISB interview, we have shared important interview tips and interview questions by A M Kannan, Ex ISB Director, Admissions and Financial Aid, Senior Mentor at ISBmantra.
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