Entrepreneurship/Family business

ISB Interview Exp. (Entrepreneurship/Family Business): Family Business / 4 years 6 months

This is the real ISB interview experience of a candidate who has 4 years 6 months of work experience in a family business.

ISB Interview Experience - Debt Restructuring - 4 years 6 months

The ISB interview was conducted on November 13, 2016. In his/her opinion, the interview was mainly focused on the depth of knowledge in your field and approach in unstructured situations.

Interview Date13th Nov, 2016
Work ProfileFamily Business/ 4 years
Debt Restructuring Co / 6 months
Interviewers’ ProfileP1 – Alum
P2 – CFA
Your Opinion on the approach of the interviewers and their key focusInterviewers know that students are going to be very well prepared for standard questions (why mba, why isb, etc). They want to see how you think/your approach in unstructured situations and the depth of your knowledge on your field area.

Qn: You have to agree with me that the demonetization was done with good intent but poor execution. If you were Narendra Modi, what would you do differently?
A: Longer time to exchange notes, portable ATMs at rural sites, the instant opening of new bank a/c etc.

Follow-up Qn: So, if we demote you from PM Modi to SBI Branch manager, what would you tell your employees?
A: I spoke about giving a pep talk to employees about their late working hours and efforts as being a service to the nation.

Qn: Why MBA/Why ISB/Why now? (all 3 were asked together)
A: Gave the answer about the benefits of MBA/ benefits of ISB (diversity, peer group, 1-year program etc).

Follow-up Qn: Which other schools have you applied to this year?
A: None

Qn: How would you value an e-commerce company like Flipkart?
A: I gave him the EV/GMV metric to be used with comparable companies

Follow-up Qn: The founders of Flipkart/Snapdeal have publicly declared that they would not focus on GMV, so give us another approach.
A: Explained about brand perception, market share etc and how since these companies are not profitable and their valuations are a figure which varies widely backed with not so concrete data. 

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