On January 1, 2016, Rajendra Srivastava was appointed the fifth Dean of ISB. He took over the reins from Ajit Rangnekar, who retired on December 31, 2015.
Dean Srivastava is a Full Professor of Business in Marketing and the Novartis Chair Professor of Marketing Strategy and Innovation. Before taking over the position of Dean at ISB, he was the Provost and Deputy President (Academic Affairs) and LKC Distinguished Chair Professor of Marketing Strategy and International Business at the Singapore Management University (SMU).
Srivastava completed his B.Tech. (Mechanical Engineering) from the Indian Institute of Technology, Kanpur. He went on to complete his MS (Industrial Engineering) from the University of Rhode Island, besides gaining an MBA and a Ph.D. (Business Administration) from the University of Pittsburgh. With over 30 years of experience as an academician and administrator, he has held various significant positions at SMU, Emory, Penn State and UT Austin. In the course of his illustrious career, he has won various awards such as the Mahajan Award for Career Contributions to Marketing Strategy (established by the American Marketing Association), the AMA-Sheth Foundation Award, the Sheth Foundation Best Paper Award for the Journal of the Academy of Marketing Science, the Marketing Science Institute/Paul Root Award instituted by the American Marketing Association, the Maynard Award offered by the American Marketing Association, the Alpha Kappa Psi Award, also instituted by the American Marketing Association and several others, which were earned for various articles and other contributions.
He was one of the first visiting faculty members at ISB and taught the Technology and Marketing course to the first batch of 2001-2002. He is best known for his work on measuring the impact of marketing processes and market‐based investments on financial performance and shareholder value. He established the Emory Marketing Institute at the Goizueta Business School and the Centre for Customer Insight (CCI) at the University of Texas and 3M Foundation. He is now one of the most cited authors in the field of Marketing Strategy.